Viva Energy Group Value Chain Analysis
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This Viva Energy Group Value Chain Analysis gives you a clear, structured view of how the company creates value across support and primary activities. The page already shows a real preview of the actual report content, so you can review the format and substance before buying. Purchase the full version to get the complete ready-to-use analysis.
Support Activities
Firm Infrastructure
Viva Energy Group's firm infrastructure is capital intensive because it connects the Geelong Refinery, terminals, storage, and about 1,500 Shell and Coles Express-style retail sites across Australia. Central planning, capital allocation, and safety oversight help keep fuel flowing through a network that processed about 120,000 barrels a day at Geelong. In a volatile fuel market, that coordination protects supply reliability and margins.
Human Resource Management
Viva Energy Group's human resource management depends on refinery operators, logistics teams, retail staff, and safety specialists to keep 24/7 fuel assets running across its nationwide network. Training and workforce planning help cut downtime, protect product quality, and keep service steady at sites that must respond to demand spikes in real time. This makes labor skills and shift coverage a direct driver of uptime, safety, and customer reliability.
Technology Development
In FY2025, Viva Energy Group used process control and automation to run the Geelong refinery, storage sites, and retail fuel flows with tighter yield and safety control.
Its inventory systems and supply-planning tools help match stock across terminals, depots, and service stations, which matters when volumes move fast and outages are costly.
Retail point-of-sale systems also speed up transactions and feed demand data back into planning, so fuel and convenience stock can be placed where sales are strongest.
Procurement
In FY2025, Viva Energy Group's procurement covered crude oil, refined products, chemicals, bitumen, equipment, and transport services from local and overseas suppliers. Strong buying power helps lock in feedstock, cut exposure to price swings in oil-linked inputs, and keep supply moving through its import-storage-distribution network. For a fuel retailer and terminal operator, procurement is a direct margin lever because even small cost changes flow straight into gross profit.
Viva Energy's FY2025 support engine: safety, systems, sourcing
Viva Energy Group's support activities in FY2025 were centered on safety, systems, and sourcing across its Geelong Refinery, terminals, and about 1,500 retail sites. Automation and inventory tools helped manage about 120,000 barrels a day at Geelong and keep stock aligned with demand. Procurement for crude, refined products, and logistics stayed a direct margin lever in a volatile fuel market.
| FY2025 support focus | Key data |
|---|---|
| Refinery scale | ~120,000 b/d |
| Retail network | ~1,500 sites |
| Procurement scope | Crude, refined products, logistics |
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Primary Activities
Inbound Logistics
Viva Energy Group's inbound logistics ties ports, terminals, and storage tanks into Geelong Refinery and the national fuel network, so supply reliability directly affects stock availability and working capital.
Geelong Refinery has a capacity of about 120,000 barrels a day, which makes feedstock timing and inventory control critical.
In FY2025, every disruption in crude or refined fuel receipts can quickly tighten supply across Australia's road-fuel system.
Operations
Viva Energy Group's operations center on Geelong Refinery, Australia's largest refinery, with 120,000 barrels a day of capacity. It also runs blending, storage, and handling across its network, turning imported and refined inputs into fuels, lubricants, chemicals, and bitumen for sale. In FY25, this scale matters because every extra barrel processed supports margin, supply reliability, and lower logistics cost.
Outbound Logistics
Viva Energy Group's outbound logistics moves fuel from terminals through road tankers and distribution assets to service stations, businesses, consumers, and other retailers. In FY2025, this network matters because stock-outs can hit sales fast, so good dispatch planning and route use protect service reliability. Wider reach also helps Viva Energy Group serve a national customer base with fewer delivery gaps.
Marketing and Sales
Viva Energy Group uses Shell-branded service stations plus commercial channels to sell fuels, lubricants, chemicals, and bitumen, so it reaches both consumers and business buyers. In 2025, that mix supports volume across retail, fleet, industrial, and wholesale segments by pairing strong brand recognition with wide network coverage. Segment-based selling also helps Viva Energy Group match pricing, product bundles, and service levels to each customer group.
Service
In FY2025, Viva Energy Group's service activity kept retail sites and B2B fuel and lubricant supply running through uptime support, quality checks, and technical help. This matters because repeat sales hinge on reliable fuel delivery, spec compliance, and fast fixes when pumps, tanks, or product issues appear. Strong service also protects margin by reducing downtime, claims, and customer churn across commercial accounts.
Viva Energy's FY2025 engine: Geelong Refinery powers fuel sales
In FY2025, Viva Energy Group's primary activities were led by Geelong Refinery, with about 120,000 barrels a day of capacity, plus blending, storage, and fuel handling across its network. That scale supports fuels, lubricants, chemicals, and bitumen output. Retail and commercial sales then move product through Shell-branded sites and business channels. Service support keeps pumps, tanks, and supply lines running.
| FY2025 | Key data |
|---|---|
| Geelong Refinery | 120,000 bpd |
| Primary output | Fuels, lubricants, chemicals, bitumen |
| Sales channels | Retail and commercial |
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Frequently Asked Questions
Viva Energy Group's value chain is supported most by integrated infrastructure, disciplined procurement, and tight coordination across the business. The model links 1 major refinery, 4 support activities, and 5 primary activities, so even small gains in safety, supply reliability, or inventory control can improve throughput and margin.
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