FIGS Value Chain Analysis
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This FIGS Value Chain Analysis helps you understand how FIGS creates value across its support and primary activities in one clear framework. The page already shows a real preview of the actual analysis, so you can review the content before buying. Purchase the full version to access the complete ready-to-use report.
Support Activities
Firm Infrastructure
FIGS keeps Firm Infrastructure centralized in brand, finance, planning, and merchandising, so one team can steer design, pricing, and inventory together. That setup matters in FY2025 because FIGS reported $505.2 million in net revenues in FY2024, and a tighter control model can help protect margins while scaling. It also supports international growth without the cost and lag of heavy retail overhead.
Human Resource Management
FIGS relies on a lean team in product design, digital marketing, demand planning, and customer experience, not a large factory workforce. That matters in DTC, because one strong hire can shape fit, brand voice, and repeat purchase behavior fast. In FY2025, this kind of talent density is what supports speed and consistency across the FIGS model.
Strong hiring and culture also help FIGS keep community trust, which is central in premium scrubs. With a low-manufacturing-footprint model, human resource management has more impact on execution than headcount alone. If talent slips, service and brand credibility can weaken quickly.
Technology Development
FIGS uses digital commerce tools, product-test feedback, and analytics to refine fit, assortment, and site performance. In FY2025, that tech layer also supports CRM, personalization, and demand forecasting, which matters for premium apparel sold online. For FIGS, better data means faster turns, tighter inventory, and less markdown risk.
Procurement
FIGS procurement depends on steady access to technical fabrics, trims, packaging, and third-party factories that can hold tight quality specs. In fiscal 2025, that supply control matters even more because premium medical apparel wins on consistency, fit, and lower defect risk, not just price. Strong sourcing also helps FIGS protect gross margin when freight, labor, or fabric costs move fast, while keeping stock available for core styles.
FIGS' Lean, Digital Support Engine Fuels Margin and Quality
FIGS' support activities stay lean and digital. Centralized finance, planning, and merchandising tighten pricing and inventory; hiring and culture protect fit and service; tech tools improve CRM and forecasting; sourcing standards help quality and margin in FY2025.
| Support activity | Role |
|---|---|
| Finance, planning | Tight control |
| HR, culture | Brand trust |
| Tech, analytics | Better demand |
| Sourcing | Quality control |
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Primary Activities
Inbound Logistics
In FY2025, FIGS' inbound logistics centered on tight control of fabrics, trims, and packaging as they moved from suppliers into its manufacturing and fulfillment network. Because FIGS sells size-, color-, and fit-specific assortments, even small planning misses can push up stockouts and raise inventory risk. Strong inbound scheduling helps FIGS keep availability high, reduce rush costs, and support faster fulfillment across its direct-to-consumer model.
Operations
FIGS operations focus on design, sampling, quality control, merchandising, and inventory planning, while physical production is mostly outsourced. That makes speed to market and tight spec control the core value drivers. In FY2025, FIGS kept a capital-light model with about 90%+ of production outsourced, so inventory discipline and consistent fit matter more than factory ownership.
Outbound Logistics
FIGS' outbound logistics centers on parcel shipping from its distribution network to healthcare professionals, plus fast exchanges for size, fit, and color. Because uniforms are tried against comfort and movement, quick delivery and low-friction returns help turn first orders into repeat purchases. In FY2025, this last-mile step stayed tied to a direct-to-consumer model, where shipping speed and return handling shape conversion and customer retention.
Marketing and Sales
Marketing and Sales are FIGS main demand engine, driving direct-to-consumer orders through its e-commerce site and app. The brand leans on healthcare-focused storytelling, social content, and community ties to reach nurses and physicians without traditional retail middlemen. That direct model helps FIGS control the message, build repeat buying, and keep more margin than a wholesale-heavy mix.
Service
FIGS uses service to lift retention with sizing guidance, customer support, exchanges, returns, and feedback loops. In apparel, fit drives repeat buying, and online return rates often run near 20% to 30%, so fast post-sale help can protect margin and loyalty. For FIGS, a strong service layer turns first orders into repeat orders and more word-of-mouth.
FIGS Relies on Outsourced Production and DTC in FY2025
In FY2025, FIGS' primary activities stayed centered on product design, fit control, outsourced production, and direct-to-consumer fulfillment. About 90%+ of production was outsourced, so speed, inventory discipline, and quality checks mattered more than factory ownership. Marketing and service then drove repeat buys through FIGS' e-commerce channel.
| FY2025 metric | FIGS |
|---|---|
| Production outsourced | 90%+ |
| Core sales model | Direct-to-consumer |
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Frequently Asked Questions
Centralized brand management, e-commerce, and disciplined sourcing support FIGS's value chain most effectively. FIGS relies on 4 support activities and 5 primary activities, so coordination matters as much as execution. A 1-channel-first model lowers channel conflict, while design, marketing, and inventory decisions can be adjusted quickly around customer demand and fit feedback.
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